The Shop fabricated Fortnite’s 10,000 SQ FT best-in-show experience over the course of 60 days. We logged 3,500 hours of Custom Fabrication, 813 hours of Scenic Painting, printed 9,000 SQ FT of Graphics, and created 12 life-size 3D Printed Pickaxes.
For those not familiar, each Fortnite battle begins with 100 players dropping into the map from a flying blue Battle Bus using a tech hang glider to navigate their way to the ground. As a nod to the iconic status of the game’s intro, we transformed a 38ft school bus into the booth’s centerpiece and tricked it out with all of the accessories seen in the game including a custom-fabricated 18 FT hot air balloon. Suspended above the booth and Battle Bus, we designed and fabricated a massive 12 FT tall backlit Fortnite logo to draw attendees to the booth.
The Shop clad a pair of double decks to look like the buildings from the game and leveraged these structures to provide storage, house a pair of green screen activations, and provide high visibility for three massive LED Walls dedicated to broadcasting live gameplay. Water dispensers were wrapped to look like slurp juice, Fortnite’s health replenishing drink. Ground cover was not a traditional expo hall carpet, but green AstroTurf to represent the game’s battlefield. Game stations were embedded into corrugated metal panels and scenic mountain walls topped with trees. Custom-fabricated loot crates suspended by hot air balloons were rigged and suspended above the booth to create a fully immersive environment.
In the end, it’s all about fun. And Fortnite’s booth at E3 was hands down the must-see, fully immersive destination on the show floor. The variety of activations made it effortless for any number of event-goers to experience Fortnite in a way that was relevant to them. The team at Epic Games brought us their vision, and The Shop faithfully recreated iconic gaming environments that wowed even the most discerning fans.
Winner of Event Marketer’s Design and Technology Award for Best Combination of Event Technology (B2B)