The Shop @ Show Ready was tasked with creating a space that would educate & engage developers, showcase the power of VR, & demonstrate Oculus’ commitment to the video game community. The 60’x100′ double deck exhibit we fabricated brought the Oculus brand to life through the use of contemporary materials and finishes in a way that communicated the feel and environment of an energetic tech campus complete with trees, communal seating areas, gathering spaces, and open-air balconies.
The main structure was a 3,571 SQ FT proprietary custom double-deck that utilized C Channels and V Brackets welded to joists in place of the standard I-Beam design. This ultra lightweight deck not only looked incredible, but allowed our I&D team to complete set-up in half the time it would have taken with another double-deck while reducing drayage costs as well.
The Shop fabricated 10 private meeting rooms to showcase confidential prototype VR Technology. The ground level featured 7 demo areas across 2,000 SQ FT with 230 SQ FT allocated for queuing, a 1,100 SQ FT open-air lounge with full-size trees, and a 380 SQ FT stage and seating area for delivering in-depth presentations. Rather than create the typical product demo stations to showcase Oculus Go, the world’s first affordably priced standalone VR Headset, we created a product bar where large groups of attendees could interact with the product, each other, and product specialists. Instead of creating a solid exterior meant to prevent attendees on the outside of the exhibit from seeing what was taking place on the inside, we designed a transparent glass exterior and open lounge space filled with trees that beckoned guests inward to explore, recharge, and network.
The Campus Oculus strategy developed by FG|PG created a truly unique experience for the developer community at GDC. By focusing on community and turning the Oculus exhibit into a destination, it facilitated meaningful engagement between game developers and the Oculus team. The attention to detail and high-quality fabrication established Oculus as the premier platform for VR game development with a long-term commitment to the overall developer community. In addition to being an award-winning exhibit, Campus Oculus at GDC is a great example of how The Shop partners with brands and agencies alike to fabricate exhibits that deliver on business objectives.