It was important to Shacknews that their booth at E3 represent their unique sense of humor while fostering the community they’ve painstakingly built over the last 22 years. With that in mind FG|PG designed a Shacknews experience that was as independent as their spirit while Show Ready fabricated an immersive 40×60 exhibit that was broadcast ready for round-the-clock livestreaming.
The main attraction was a raised 16×32 platform that put the Shacknews Inaugural World Championship front and center. Surrounding the elevated gaming stage were four 10 FT tall viewing pillars streaming live gameplay and 10×6 enclosed shoutcaster booth to capture color commentary for their Twitch live stream.
In addition to kicking off the Shack Champions League, their exhibit played host to a jam-packed schedule of interviews from some of the industry’s biggest names. The Shop @ Show Ready created a plush lounge to capture in-depth conversations with developers from Tomb Raider, The Walking Dead, and SEGA to name a few. SEG fabric graphics were utilized to create a pixel-perfect backdrop, streamline installation and dismantle, and reduce the cost of freight. Plush seating, coffee table, and a mock fireplace, were used to bring the quirky living room aesthetic to life.
Shacknews first foray into esports was a great success and their continued growth at E3 is a testament to the trust they continue to place in FG|PG and The Shop. Looking for a strong partner that will serve an extension of your events team then look no further. Give Show Ready a call today.