MULLEN FIVE LAUNCH

MULLEN FIVE LAUNCH AT THE LA AUTO SHOW & PRESS EVENT

Show Ready partnered closely with FGPG to deliver the remarkable Mullen Five Launch activation at The LA Auto Show, an award-winning experience. The concept was to showcase the products and provide ample photo opportunities for the press. The space featured a Hero Stage with a main vehicle display and video wall, a Secondary Vehicle Showcase with an EV charging station, and Mullen Lounge Point Areas for meetings and engagement. Additionally, we created Registration Stations & a Discovery Zone, a Bespoke Gallery for trim features, and a Skateboard Chassis Display. The Five Gallery showcased Cali-lifestyle art, enriching the Mullen brand story.