The Ask
For the launch of OCVIBE, the ambitious new mixed-use entertainment district in Anaheim, CA, FGPG partnered with Show Ready to turn a large transit hub into an immersive, large-scale preview experience showcasing the best of what will soon change in the city.
Utilizing The ARTIC (Anaheim Regional Transportation Intermodal Center) - an 82,000 square foot space, the event needed to feel like a destination unto itself. The installation needed to:
- Capture the energy and identity of OCVIBE’s future entertainment district.
- Deliver high-impact photo opportunities that would drive social sharing and media coverage.
- Create visually cohesive environments across multiple activation zones for food, music, sports, and more.
- Blend both fabricated elements with organic, live materials for a dynamic, layered aesthetic.
