EPIC GAMES x FALL GUYS AT VIDCON

The Ask

Fall Guys: Free for All was going free-to-play across every major platform simultaneously. PlayStation, Xbox, Nintendo Switch, and PC, and VidCon at the Anaheim Convention Center was the launch moment. The brief was as expansive as the game itself: build a 10,500-square-foot environment that could put 64 players into active gameplay at once, immerse VidCon's creator and fan audience in the chaotic, colorful world of Fall Guys, and give everyone who walked through. From players and photographers to bystanders, every attendee had a reason to stop and engage.

The environment needed to do several things simultaneously:

• 64 active gaming stations across four platform zones running simultaneously
• Iconic in-game environments recreated at physical scale: Hex-A-Gone floors, Door Dash obstacles, inflatable character beans
• Multiple photo activations engineered for social content creation
• A full back-of-house operational hub for staff, swag, and AV control
• A 21-foot LED video wall running live gameplay, camera feeds, and promotional content

VidCon's audience would know immediately if the environment didn't feel like Fall Guys. The build had to earn that credibility before anyone picked up a controller.

The Solution

Show Ready fabricated the full scenic and structural program for the Fall Guys VidCon activation across a 70x150-foot island footprint in Hall A — flooring, inflatables, obstacle structures, photo activations, the back-of-house complex, and all graphics production.

The Gaming Stations — 64 Simultaneous Players

Four platform zones, each running 16 dedicated gaming stations, formed the operational core of the activation:

• PlayStation 5 Zone: 16 stations with 28-inch 4K Samsung monitors and client-provided PS5 hardware
• Xbox Zone: 16 stations housed within custom-angled end-panel structures with mounted controllers and 28-inch 4K monitors
• Nintendo Switch Zone: 16 stations with custom radiused end-panels and 28-inch 4K displays
• PC Gaming Zone: 16 stations with GoPro camera capture feeds recording player reactions throughout the show

Two dedicated ADA gaming counter stations with pink swivel ottomans when not in use ensured full accessibility across the footprint.

The Scenic Activations

Five distinct experiential moments were built into the footprint:

• "Falling" Green Screen: A multi-monitor experience backed by a dual 12-foot truss system, 55-inch outward-facing 4K LED displays, and GoPro live capture feeds with guests appearing to be falling through the game world in real time
• "Grab the Crown" Photo Op: A custom half-inch foam crown structure mounted over an inkjet backwall mural
• 3D Hex-A-Gone Floor Illusion: The dye-sublimated carpet optical illusion area extending the in-game falling tile mechanic into the physical environment
• Selfie Rainbow and Character Photo Op: Inflatable character beans and rainbow arches forming the primary entry photo backdrop
• Obstacle Course Flippers and Door Dash Overlays: Custom-built physical recreations of the in-game Flippers and Door Dash entryways with radiused teeth details and eyeball graphics was the most structurally complex scenic elements in the build

Results

The Fall Guys VidCon activation was one of the largest and most technically complex gaming activations at the show — and it performed like it.

64 players were in active simultaneous gameplay throughout the event, with the platform zones running continuously across all three show days. The photo activations generated consistent organic social content from VidCon's creator-heavy audience with the green screen falling experience and the Hex-A-Gone optical illusion carpet being the most shared moments on the floor. The inflatable character beans and rainbow arch entry backdrop became the defining visual memory of the Fall Guys presence at VidCon for attendees who never even played the game.