Fab 50 2025
Get A Quote
Fab 50 2025
Get A Quote

SPARQ

THE ASK

Show Ready collaborated with FGPG to bring SPARQ’s vision to life with a high-impact, immersive presence at the annual L.A. Auto Show. Our objective was to design a bold booth for SPARQ that would help stand out in a crowded space while clearly communicating the brand, innovation and new offerings available by the A.I. automotive company.

The exhibit needed to make an immediate impact with a visual statement, support product displays and demo stations, all with the intent to give guests a hands-on experience up close.

FEATURED-IMAGE (1) (1)
IMG_0006
IMG_2590

THE SOLUTION

Spanning a lengthy 87 feet, and rising 14 feet above the floor, the exhibit served as a dynamic brand centerpiece. Graphics were custom-printed to wrap both front and back walls, commanding a strong, attention-grabbing presence from every angle.

A defining element of the project included the installation of a 22 foot illuminated SPARQ logo. Crafted with precision and backlit with internal LEDs, we created a striking visual focal point to reinforce the brand identity throughout the event.

Throughout the booth, careful design elements enhanced both form and function:

  • Sleek display shelving showcased SPARQ’s product offerings
  • Integrated lighting and circulation zones guided attendees through a cohesive, engaging experience, blending informational content with visual impact
  • Modular panel systems enabled flexible configurations for interactive demos and product storytelling
Sparq-LA Autoshow-reception-1- 1500px011 (1)
Sparq-LA Autoshow-Sparq on the shelves-3- 1500px012
Sparq-LA Autoshow-tables-2
Sparq-LA Autoshow-tables-4
Sparq-LA Autoshow-wall-with-sculpture
Sparq-LA Autoshow-birdseye-wide-- 1500px008

THE RESULT

SPARQ’s goal was met with a thoughtfully engineered exhibit environment that balanced SPARQ’s technological narratives with compelling physical presence, ensuring that visitors not only saw the brand but experienced it firsthand.

Sparq-LA Autoshow-jaguar-3- 1500px010

WHY IT MATTERS

Projects like SPARQ at the L.A. Auto Show reflect our work on large-scale exhibits: with deep industry knowledge, strategic thinking, and an understanding of what it takes to perform on the biggest stages for our clients. With high-visibility structures built with intention - integrating branding, lighting, product and demo opportunities, we delivered a powerful, future-ready exhibit designed to evolve alongside their event strategies.

Request A Quote