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VESYNC COSORI

The Ask

COSORI, the award-winning kitchen appliance brand under VeSync, partnered with FGPG and Show Ready to produce a one-day TikTok Influencer Event at CoLab Space in Irvine, CA. Timed to kick off COSORI's TikTok Shop Super Brand Day campaign, the activation needed to immerse a hand-selected group of influencers in the brand's world while giving them everything they needed to create authentic, shareable content on the spot.

The event theme, Dia de los Muertos, carried the campaign's broader message: "Make Traditions Your Own." The environment had to celebrate that cultural spirit while keeping COSORI's products front and center. With a tight production timeline and a venue that needed full transformation, the build had to be efficient, visually rich, and engineered for content creation from every angle.

VESYNC COSORI Featured Photo
Show Ready_Experiential Marketing_Cosori

The Solution

Show Ready partnered with FGPG to design and fabricate a fully themed influencer environment across multiple zones within CoLab Space. The build combined custom structural elements, branded signage, scenic decor, and purpose-built photo opportunities, all engineered to transform a blank-canvas venue into a vibrant, content-ready experience.

Vesync_Cosori_DDLM_Foyer
Vesync-Cosori-DDLM-showready-Branding Wall-FGPG-1- 1500px002 (1) (1)
Vesync-Cosori-DDLM-showready-neon

Structural and Scenic Elements

The environment was anchored by a Bematrix frame system, using 17x95 and 39x95 aluminum extrusion frames with universal brackets and large base plates to create clean, modular wall structures. These frames supported SEG fabric graphics and served as the backbone for the primary photo-op installation, a 95"W x 112"H branded moment designed to draw influencers in and give them a ready-made backdrop for content.

A series of custom-printed drape walls, seven in total, ranging from 48"W to 150"W at a consistent 120"H, defined distinct zones throughout the venue. Two step-and-repeat walls (112"W x 120"H) provided additional branded backdrops for arrival moments and social content.

Branded Signage and Neon

A client-provided 48"W custom neon LED sign featuring the TikTok Shop Super Brand Day and COSORI logos was mounted on clear acrylic and integrated into the Bematrix back wall, creating a glowing focal point visible throughout the space. The sign used 8mm white LED tubing on transparent acrylic with hanging hole mounts. Show Ready also produced a large 99" x 15" lobby sign and window vinyl graphics to brand the venue from the outside in.

Product Display and Demo Stations

The floor plan incorporated four product display tables, the largest measuring 142"W x 42"D x 42"H, positioned to showcase COSORI's top-selling kitchen appliances. Staff ran live demonstrations at these stations, giving influencers hands-on experience with air fryers, toaster ovens, and other products from the COSORI range.

Vesync_Cosori-DDLM-Experience-Floral-Product Display and Demo Stations

Interactive and Entertainment Zones

Three six-foot face painting tables were set up for calavera-style makeup, reinforcing the Dia de los Muertos theme. A crown-making station encouraged additional creative engagement, while a live mariachi band provided an energetic, culturally grounded soundtrack throughout the event.

Vesync_Cosori-DDLM-Experience-overhead-FGPG-Interactive and Entertainment Zones

Environmental Details

Colorful papel picado and Dia de los Muertos-inspired scenic elements transformed the venue's interior, layering cultural authenticity over the fabricated structures. Two custom carpets (62" x 309" and 60" x 215") defined key activation areas and guided foot traffic through the space.

Results

The COSORI TikTok Influencer Event delivered exactly what the campaign needed: a content-rich environment that influencers couldn't stop filming.

Participating creators produced viral TikTok videos that accumulated tens of thousands of views, driving measurable visibility for COSORI's Super Brand Day campaign. The combination of immersive theming, hands-on product access, and purpose-built photo moments gave influencers high-quality content opportunities at every turn, resulting in authentic, on-brand posts that extended the event's reach well beyond the venue.

The campaign itself ran October 31 through November 6, featuring exclusive discounts of up to 50% off, livestreams, and a video challenge with prizes up to $5,000, all of which the influencer event helped catalyze.

Vesync_Cosori-DDLM-Experience-Flower Crown-FGPG-Result

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